Section Page Sort for a Multi-Billion Dollar Retail Company

Opportunity:

Section Page Sort for eCommerce Site.

WHY:

Optimize the Order of Items Displayed on the eCommerce Platform to Drive an Increase in Sales.

Our Solution:

Our solution dynamically re-sorts the content of the large section pages. Originally the section pages had thousands of products which led to many customers doom scrolling and exiting the site without making a purchase. We introduced a boost and bury algorithm which continuously learned from custom feedback (i.e. – which products are resonating with customers) and allowed for those highly efficient products to make their way further and further up the page. Our real time model was constantly learning and optimizing utilizing real time web analytics as model inference.

Impact:

After A/B Testing, it was found that our Section Page Sort Engine led to a $50,000,000 lift in incremental annual revenue for the client.